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  • The Essential First Step To Blowing Minds

     

    "Less is more."

    It's a powerful phrase. It's one of those rare quotes that itself is illustrative of what it's trying to say. If we decompress it, we're really saying something like "If you show less, then each thing you show carries more weight."

    Taking the thought a bit further, I'd assert that less isn't only more, "less" is often essential to success. Conversely, "more" often leads to failure. When we release a product, we often want to talk about its power and versatility. Truth is, nobody else wants to hear about that. They want to know ? in as simple a manner as possible ? why something should matter to them.

    Continue reading The Essential First Step To Blowing Minds...

  • The Admiral's Club & The Junkyard: What Would We Pay For In Today's Web?

     

    When new concepts or constructs are introduced to us, we tend to quickly cement our perceptions about them into stereotypes. Over time, these stereotypes firm up and solidify. They become quite difficult to undo.

    The Web today is understood to be "free" in the broadest sense. Here's the general stereotype around the Web today:

    Don't put toll booths all over the Web. Let me go where I please and don't charge me money to see anything I want. It's ok to advertise because I understand you need to make money somehow, but don't charge me for content.

    Continue reading The Admiral's Club & The Junkyard: What Would We Pay For In Today's Web?...

  • The Rise & Fall of The Nintendo Wii

     

    At Arc90

    , one of our meeting rooms is proudly called the Wii Room. It?s an informal meeting space with a whiteboard, projector and?a Nintendo Wii. When we first got the Wii a couple of years ago, it was a universal hit at Arc90. The bowling and golf games in the Wii sports package were just plain fun.

    Continue reading The Rise & Fall of The Nintendo Wii...

  • Basement.org Turns 5 Today

     

    Five years ago today

    , I launched this blog, www.basement.org

    . I actually can?t believe five years have passed. I?ve tried to cover the things that interest me (and hopefully interest some readers) around technology and design. Looking back, it?s been a lot of fun, if at times daunting to post something, anything. Still, no regrets.

    Basement.org has often been pegged as a bitch-and-rant blog that just does a whole lot of complaining and not much doing. That?s probably true to some extent. I like to think basement.org is for bitching, while Arc90

    is for doing.

    image

    Still, I?m kind of proud of some (by all means not all) of the stuff that?s made it onto this blog. It?s still a young, fumbling kindergartner today. Hopefully it?ll pay attention at school, eat its vegetables and have a generally well-adjusted childhood.

    Above all else, I hope I can keep the curiosity and desire to look forward in place. In many ways, this blog is about daydreaming, as corny as that sounds. The real world gets plenty of press these days. It?s more fun to daydream.

    Note: If you?d like to check out some of the more popular posts, here?s a list from 2007

    .

  • Introducing: Arc90

     

    Nearly five years ago, a sort of resurgent movement was starting to take hold on the Internet. From the ashes of the dot-com apocalypse rose a new view of the Web as not only a place to serve up ?Web pages? but as a platform. This was incredibly exciting to me. A series of trends seemed to all be converging at once: RSS, AJAX and the Rich Web and of course simple approachable API?s.

    Beyond the technology that seemed to be materializing, a new philosophy was taking hold. This new movement was demystifying and knocking down the walls that had surrounded software building since software building began. Technology was no longer the sole domain of engineers and computer scientists. It was now capable of being exposed to good strategic thinking and thoughtful design. The walls were coming down.

    Continue reading Introducing: Arc90...

  • Google’s Fast Flip : Breaking The Internet & User Experience In One Fell Swoop

     

    So Google decided to break the Internet paradigm today by releasing a new tool

    called Fast Flip

    . It?s essentially a visual browser for news. Google apparently has far too much spare CPU time in its datacenters so they decided to take image snapshots of news pages.

    This is solid evidence that Google has lost its collective mind. The Internet is about links and connecting content to content. I felt slightly stupid when I clicked on what looked like a search box in one of the snapshots only to find out it?s not a search box but an image of one.

    Is there research out there that supports the theory that people want visual artifacts (in the form of snapshots, thumbnails and the like) vs. the actual content? Searchme, a cover flow-style search engine, tried to fulfill a similar phantom need. They raised a ton of venture capital to deliver this visual browse search engine. Nobody cared and now they?re gone

    .

    What?s interesting about this tool is that it?s the anti-Readability

    . Instead of helping us get rid of the junk around what we?re trying to read, Google fossilized the layout - junk and all - in images.

    Bizarre.

  • The Web And Rewarding Expertise

     

    On the Web, you (?you? being a designer or developer) can pretty much do whatever you like. Got a hankering to reinvent how a personal profile or company presence is going to look on the Web? Go nuts. Nobody?s going to stop you. Every URL is a blank canvas. There?s infinite freedom.

    Continue reading The Web And Rewarding Expertise...

  • On The Web, More Isn’t Only Less, It’s Actually Nothing

     

    front090209

    There is always news. Regardless of how newsworthy particular information is, newspapers have to put out the morning paper. No matter how little or no news there is, we?re still going to get ?the news? every day.

    Every so often, the newspapers resort to banal gossip pieces for the front cover (if they?re the New York Post) or featured investigative reporting that isn?t necessarily timely (if they?re the New York Times). This happens when there really isn?t anything major to report.

    Continue reading On The Web, More Isn’t Only Less, It’s Actually Nothing...

  • Why Do We Love Rounded Corners? The Answer!

     

    Nearly four years ago, I asked the question, and attempted to answer: ?Why do we love rounded corners??

    Back then it hit quite a nerve, leading to an enlightening (and entertaining!) comment thread. But alas, I?m not sure we ever really arrived at the answer?until now.

    Konigi

    recently posted an entry entitled Realizations of Rounded Rectangles

    , where he points to a bit of Mac history (folklore?) on UI&us

    . It?s an interesting tale of how Steve Jobs demanded roundedness in everything on the interface. Still, the most illuminating thought comes from Professor Jürg Nänni, a scholar on visual cognition:

    A rectangle with sharp edges takes indeed a little bit more cognitive visible effort than for example an ellipse of the same size. Our ?fovea-eye? is even faster in recording a circle. Edges involve additional neuronal image tools. The process is therefore slowed down.?

    Professor Nänni is saying that rounded rectangles are literally easier on the eye. Put another way, compared to square-edged rectangles, rounded rectangles are more computationally efficient for the human brain. To me, this is a revelation. An idea that at the very least demands more investigation.

    Looking back, the original rationale I threw out wasn?t too far off. It?s a fascinating puzzle and speaks to the intersection between visual aesthetics and interaction design.

    I?m sure this isn?t the end of the debate. Nevertheless?progress!

Basement.org Wed, 23 Dec 2009 15:55:12 -0500

Airport Transfers - Airport Transfers
...rport transfers for business people as well as the general public and he seems to be doing very well in his work at the moment. Obviously, over the summer he was extremely busy as people were going ...
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Neon Lighting - Neon Lighting
... many people neon lighting is synonymous with 1950`s café culture in the good old US of A. The lighting was actually developed many decades earlier and today it still remains one of the most popular ...
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Polo Shirt Printing - Polo Shirt Printing
...ts for your special event or perhaps your employees, this is not a problem. You can order all you`re printing needs straight off the World Wide Web very easily. There is a handful of specialists there...
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Parking Solutions - Parking Solutions
...here are companies on line that can provide all your parking solutions. There are national, long standing companies with a vast knowledge and understanding of the parking control industry. They offer ...
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Noticeboards - Noticeboards
... leaflets and memos that would instruct us about forthcoming events that were going to take place in the future. They were huge types of boards that had large blue backgrounds and it must have taken a...
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Rent Property Inverness - Rent Property Inverness
...arket at the moment it`s just a case of finding the ideal one for your needs. Families might be looking for larger types of 3 or 4-bed homes whereas young, single professionals might desire an apartm...
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Badger Balm - Badger Balm
.... They invariably come in tablet form and have been purchased from the supermarket or your local chemist shop. The modern dispensing chemist is derived from the apothecaries of old that used to disp...
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Signboards - Signboards
... use Signboards for making sure that people notice them. Some Signboards are made to hold a company`s name, and they may also express what a company provides Signboards may also be used for other purp...
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Jura Coffee Machine - Jura Coffee Machine
...use flat in the city centre of Edinburgh. He is lucky enough to be very wealthy and he loves his gadgets. I was really excited to be going round to his flat to see it and felt sure he would not disa...
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Eileen Douglas - Eileen Douglas
... and are a family-run business. They deal in various products for horses and riders. All kinds of equipment, such as grooming, saddlery, and stables can be found in these shops, and they are considere...
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Used Office Furniture - Used Office Furniture
...le office to fit out. If you have just entered new premises and need to furnish them with good quality office furniture then the budget can take a serious battering. One way of fitting out the offic...
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Emergency Glazing Derbyshire - Emergency Glazing Derbyshire
...u dread as the local police ring you in the middle of the night to say that your shop has been broken into once again. The thieves have smashed their way through the front window and you are going to ...
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Babyliss Hair Straighteners - Babyliss Hair Straighteners
...ys say that you want what you haven`t got and in my experience this statement is absolutely true. I meet so many people with straight hair who want curly hair and achieve this by having perms and, co...
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Vehicle Pc - Vehicle Pc
...ters, all of which have been awarded e-mark certification and are fully approved for use in all vehicles. The specialist`s job is to build and install versatile car computer complete with these featur...
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Staywell Cat Flaps - Staywell Cat Flaps
...ops trying to persuade the owners to buy Staywell cat flaps instead of other brands. She is quite lucky in her job as Staywell cat flaps have got a good reputation in their field and so she is quite ...
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Chauffeur Service - Chauffeur Service
...y important birthday so he booked a table at one of the most exclusive restaurants in town. He also wanted to make it a real night to remember so he decided to book a chauffeur service to ferry he a...
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Portable Kitchens - Portable Kitchens
...y snack inside the new range of Portable Kitchens. Jamie Oliver would be in his element inside one of these mobile food prep areas. Rick Stein would be able to make his wonderful fish dishes and Del...
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Conservatories Nottinghamshire - Conservatories Nottinghamshire
...date or renovate your home it is often the aim of such a venture to try and maximise the potential in your home with out compromising on style, yet by not breaking the bank. One of the best ways to ad...
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Office Cleaning Manchester - Office Cleaning Manchester
...n`t sit at home with dust building up all around you and have your kitchen looking like it`s in a right old state would you? So why should you have to put up with dirty office conditions when you hea...
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Dog Toys - Dog Toys
...mper their pups, and one of the easiest ways to do this is to treat them to toys. If you are looking for Dog toys then why not take a look on line. You can now order all the toys you need from one pla...
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Herbacin - Herbacin
...u would know in an instance but they would have been many years ago. That`s because products like these were sold in apothecaries many years ago and they would have been kept in a wide range of bathr...
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Banners - Banners
...olitical or medical campaign. They may also be used at carnivals for stores or they can be used in marketing campaigns. Banners are used to pass the ?word` around. In other words, you can get a messag...
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Gate Automation - Gate Automation
... to be enhancing your security measures. Make sure that the gates are fully automated and this will ease access to the property when you arrive. The gate automation could be controlled by a remote co...
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Gold Blocking - Gold Blocking
...motional products might prove to be a great idea. You could send little gifts out to prospective clients and perhaps have gold blocking placed upon the front of them. Leather diaries are just typica...
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T Shirt Printing - T Shirt Printing
...f t shirt printing through certain suppliers and you could be in for quite a shock. Yet there are also certain printing and embroidery firms that have driven their prices right down to the ground. ...
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Mobile Patrols Sussex - Mobile Patrols Sussex
...u can`t be in numerous places at once but you can have the next best thing when it comes to looking after all of your Sussex businesses. Mobile security patrols can travel around to each one of your ...
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Dashboard Lights - Dashboard Lights
...d lights are there for entertainment value. Yes you know that they come on when you start the engine then usually go off, but if asked what each one of them did, would you honestly have a clue? Some...
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Kitchen Hire - Kitchen Hire
...nising a large outdoor event will prove to be quite a task and when it comes down to providing catering for all the guests, your choice of commercial kitchen will be all important. Traditional types ...
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Catimini - Catimini
...ell as receiving what seemed like thousands of toys and games for her birthday she also received a stunning Catimini outfit from her favourite Aunt. The outfit consisted of s beautiful Spirit City t-...
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Air Sampling Installers - Air Sampling Installers
...d even had chance to take a hold then damage and possible injury can almost certainly be avoided. To do this you might need to have an air sampling system fitted that can detect smoke at the early st...
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Reception Counters - Reception Counters
...p most of the room. If you have a worn and weathered reception counter that lost its appeal many years ago, it`s hardly going to wow many visitors at all. Install modern ranges of reception counters...
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Boffi Bathrooms - Boffi Bathrooms
...take a shower in the morning and wish it was a power shower. I relax in a hot, steaming bath at night and wish I was lazing in a stone resin bath. I`m not being picky I`m just tired of the way that o...
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Neon Signage - Neon Signage
...es. In the 1950s and 60s Britain saw an influx in neon signage sweeping across its high streets. No doubt a certain American influence played its part but the fact remains that lighting of this natur...
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Security Guard Sussex - Security Guard Sussex
...ilding. In many instances a security officer is the first person that visitors will have dealings with when they visit a building. The way that the guard meets and greets a visitor can have an effec...
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Wedding Dresses Wiltshire - Wedding Dresses Wiltshire
...ill be exciting as your list of wants and desires slowly comes together. One of the most exciting purchases that you make will be your wedding dress and if you live down in Witlshire there`s a stunni...
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Piano Tuning Cheshire - Piano Tuning Cheshire
...ing to need tuning at some point. Regular tuning will help to keep the piano sounding great as you don`t want it to sound flat when you are playing your favourite music. You might have an upright in...
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Metal Storage Shed - Metal Storage Shed
...ntry estates and zoos often require outside storage facilities where equipment and machinery can be stored. Be they tractors or trailers, lawnmowers or quad bikes they`ll all need a home to go to whe...
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Garden Furniture Tables - Garden Furniture Tables
... to think carefully about where everything is going to go. For example, would you want a lawn and if so, where? What about decking or features such as ponds and pergolas? My friend recently, throug...
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Blind Embossing - Blind Embossing
...lves will be crammed full with a host of gifts that you can buy. Each one of these products will be promoting the place that you are visiting and plenty of them will have been subjected to a blind em...
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Parking Control - Parking Control
...ion in the media about the uses of parking control on private areas of land. I have heard nightmare stories about over-vigilant wheel clampers blocking peoples` vehicles and becoming confrontational ...
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Car Computer - Car Computer
... to do with the Car Computer passengers in the vehicle will be kept amused for hours. Long journeys won`t be a problem when there`s a Car Computer in the motor as occupants will have a host of media ...
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Wall Projection Screen - Wall Projection Screen
...saw a projector being readied in the centre of the room. Thereâ??d be a buzz of excitement because you knew that for part of the lesson youâ??d be watching a film that supported the topic that was be...
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Metal Garden Shed - Metal Garden Shed
...anning on landscaping your garden in the near future but will you be worried about leaving the equipment that you`ll be using outside at night? Most of the equipment you are going to be hiring from a...
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Coffee Machine Repair - Coffee Machine Repair
...work in an office where we have the most wonderful coffee machine. I am not joking when I tell you that it produces the nicest coffee I have ever tasted. It really is like the coffee of your dreams....
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Childrens Dressing Up Costumes - Childrens Dressing Up Costumes
...y are not alone in this and every single time they have friends around to play, they take their friends straight upstairs to their bedrooms and don the children`s dressing up costumes they have. My c...
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Libidus For Men - Libidus For Men
...estosterone levels and send your sex drive into overdrive. Look at companies found on the Internet such as Libidusgroup.com and you`ll discover a splendid product range to help scintillate stifled se...
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Saddlery - Saddlery
...m that includes all the gear needed for a horse. It can refer to a vast array of items such as saddles, stirrups, bridles and halters, reins, bits, harnesses, martingales, breastplates, etc. Another w...
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Printed Mouse Mats - Printed Mouse Mats
...f marketing products because they are useful, are needed for everyday computer operations and can have a range of advertising material placed upon the top of them. Provide your customers with a batch...
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Cat Supplies - Cat Supplies
...people their cats become their very best friends. Looking after these pets will be a pleasure and they`ll be treated to many Cat supplies. Some of the supplies can be practical products whilst others...
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Printed Bar Runners - Printed Bar Runners
...ey provide a specific purpose within drinking establishments but there`s so much more to practical printed bar runners than first meets the eye. Not only do they soak up spillages from a variety of d...
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Libidus - Libidus
...e. Libidus is believed to provide a man with the most amazing sexual power. Men suffering from impotence would be glad to try this product, as it can help save a relationship. Libidus is taken with a ...
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Office Clearance - Office Clearance
...nce items. You might think that office clearance items would be rather worn but you`d be surprised at just how great they look. Each one of the items that have come from an office clearance goes thr...
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Childrens Fancy Dress Costumes - Childrens Fancy Dress Costumes
...ve both expressed a wish for their party to be fancy dress. At first I balked at the idea thinking it would be impossible to organise children`s fancy dress costumes but they kept on insisting and ple...
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Bridal Wear Bath - Bridal Wear Bath
... looking in the Bath region? Brides that live in or around Bath shouldn`t find too much of problem when it comes to selecting bridal wear because a wedding store nearby has plenty of gowns for them t...
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Piano Shop - Piano Shop
...n`t think it was cool to play the piano at the time but I wish I`d carried on with my lessons now I`m older. My sister, on the other hand, didn`t carry on with her lessons and as a result she is a ra...
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Vesda - Vesda
...et early warnings of a fire before it takes a firm hold then the chances are you will not only save your property and its content from damage, you will prevent the risk of injury or even death from oc...
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Steam Generator Iron - Steam Generator Iron
...s in the dryer for so long that they come out with the most tiny creases deeply embedded in the material. I for one have and have really struggled to get the creases out with my iron. I hate ironing...
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Stone Resin Bath - Stone Resin Bath
...ur bath room? Re you looking for a modern and contemporary feel, but still want the traditional amenities? Then why not consider having a free standing stone resin bath installed in your bath room? It...
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Teak Garden Furniture - Teak Garden Furniture
...viously hoping for a good summer this year, especially after the washout that we were faced with last year. I am dying to get out into the garden and spend long lazy evenings on the patio having barb...
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Cat Supplies - Cat Supplies
...carring as a result? If moggie makes a mess of your chairs or the legs of your tables then it could be time to buy a cat scratching post. Some of the more comprehensive posts come from leading retai...
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